Colour consistency plays a bigger role in brand trust than most people realize. Green in particular is sensitive to light and environment, which makes it easy to misrepresent in photos. When it shifts across images, it creates subtle inconsistency. I approach photography with that in mind, building for accurate colour from the start so your product stays recognizable and grounded wherever it appears.

Tucked along the edge of Kootenay Lake, Nelson moves at a rhythm all its own. Historic buildings, café-lined streets, and the quiet hum of conversation give the town an artsy warmth that feels both lively and relaxed. For my upcoming 40th birthday, our family spent a rainy weekend wandering its streets, soaking in the Ainsworth hot springs, hiking above the city at Pulpit Rock, and discovering the simple joy of slowing down together.

Branding doesn’t stop at a logo. It lives in the walls. In the lighting. In the way a space guides your eye before you even look at a menu. When Gratify approached me, they didn’t need a surface update. They needed alignment. The food was thoughtful — 100% gluten-free, plant-based, made in-house.But the brand experience didn’t yet reflect that level of intention. So we didn’t just redesign a logo. We redefined the environment. The Real Challenge Gratify had strong products and loyal...